https://www.cnet.com/news/verizon-holds-the-most-5g-heavy-advertising-pitch-ever/

Verizon, which bought digital media properties through its acquisition of AOL in 2015 and Yahoo in 2017, has been a staple of the Newfronts in past years via those media-focused units. But under its new banner of Verizon Media, the company put a 5G-heavy spin on its announcements Tuesday, emphasizing how the next-generation mobile network could be transformative for video advertising.

Tuesday, Verizon unveiled Hypezilla, a motion-capture animated purple gorilla creature that can pitch products for people to virtually "try" in augmented reality. Hypezilla will be the emcee of this interactive video series that'll be available on the Yahoo Play app. Hypezilla's motion capture acting is being created in Verizon's 5G-based video studio in Los Angeles, run by the company's edgy video unit Ryot.