https://www.cnet.com/news/googles-pricey-pixel-phones-arent-selling-even-at-steep-discounts/

The company has become more aggressive in trying to get more people to switch to its phones, with a new promotion on the Google Play Store knocking the prices down by $200, bringing the regular Pixel 3 to a $599 starting price and the 3 XL to $699. 

Earlier this month the company went so far as to take 50% off the Pixel 3 price if purchased on Google Fi, though that deal has since ended.