https://www.cnbc.com/2017/08/23/samsung-bixby-to-challenge-amazon-alexa.html

Samsung will allow its digital assistant Bixby to be integrated with rival products from washing machines to TVs, the company's mobile chief told CNBC, in a move that could position it to become the operating system of many internet-connected devices.

Bixby was introduced earlier this year when Samsung unveiled the flagship Galaxy S8 smartphone. It is a voice assistant that allows users to ask it to carry out tasks, similar to Apple's Siri, Google Assistant and Amazon's Alexa.