https://techcrunch.com/2019/04/29/interactive-content-is-coming-to-walmarts-vudu-the-bbc/

Netflix’s early experiments with interactive content may not have always hit the mark. Its flagship effort on this front, Black Mirror: Bandersnatch, was a frustrating experiment — and now, the subject of a lawsuit. But the industry has woken up to the potential of personalized programming. Not only is Netflix pursuing more interactive content, including perhaps a rom-com, others are following suit with interactive offerings of their own, including Amazon, Google — and now, it seems — Walmart and the BBC.

A couple of months ago, Amazon’s e-book division Audible launched professionally performed audio stories for Alexa devices in order to test whether voice-controlled choose-your-own-adventure style narratives would work on smart speakers, like the Amazon Echo.