https://apnews.com/115a907fa78e4fe18513f1887a6798da

NEW YORK (AP) — Stacy Spikes co-founded MoviePass, a subscription service that lets you frequent movie theaters for a set monthly fee. After MoviePass sold off a majority stake in 2017, Spikes watched as the new owners quickly expanded, only to find the cost of all those movie tickets too high to sustain.

Now Spikes has a new idea: free movie tickets for people who first agree to watch ads. His new startup is called PreShow.