http://www.newsweek.com/pornhub-tumblr-pornography-1414511

Pornhub is interested in acquiring the blogging website Tumblr from Verizon Media Group, which has been seeking to offload the property amid declining web traffic, according to The Wall Street Journal. Verizon Media Group, formerly known as Oath, obtained the blogging platform in 2017 when it acquired Yahoo. Verizon recently wrote down the value of its digital brands by $4.6 billion, per a December 2018 securities filing.

The telecoms conglomerate has struggled to maintain its niche in the digital media arena, dominated in the current moment by Google and Facebook. Industry analyst eMarketer calculated that the two companies control roughly 38 percent and 22 percent of the digital U.S. advertising market respectively, which substantiates the business model for many digital media companies.