https://finance.yahoo.com/news/google-now-auto-delete-user-222414628.html

Google and fellow online ad giant Facebook Inc. have become some of the most-valuable companies in history by collecting billions of data points on billions of people and selling targeted access to advertisers. Politicians, consumers and privacy advocates around the world are questioning those business models, and whether giving up personal information is worth the services provided by the companies.

Google’s latest privacy tool comes as a long-promised feature from Facebook to delete some of the data it collects on people hasn’t yet materialized. Facebook said it’s still working on the feature and plans to introduce it later this year.