Google and Nest combine into a new smart home brand

Google and Nest combine into a new smart home brand

5 years ago
Anonymous $9jpehmcKty

https://www.cnet.com/news/google-and-nest-combine-into-a-new-smart-home-brand/

Other products are expected to be rebranded in the future. All of Nest's smart home products will fall under this brand, which includes the company's famous smart thermostats and security cameras, although their names won't change retroactively. Google's smart speakers, including the Google Home; smart displays such as the Google Home Hub; Google Wi-Fi routers and Google Chromecast streamers will also fit under the purview of Google Nest. Several products under the new brand are getting a price cut.

Google first acquired Nest back in 2014. Initially run as a separate business under parent company Alphabet, Nest was absorbed by Google early last year. Five months later, Nest was folded in further and merged with Google's smart home division. The company had previously operated as a distinct unit housed under the broader Google hardware division. Given that they've been a single team since last year, merging the brands makes a lot of sense.

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