https://www.theverge.com/2017/8/23/16185492/samsung-note-8-2017-keynote-date-rumors-what-to-expect

It has been nearly a year since Samsung, the world’s most prolific smartphone maker, gave us an exhibition of how not to recover from a mistake. After launching the flagship Galaxy Note 7 device in August 2016 without putting it through sufficiently rigorous quality assurance checks, Samsung found itself inundated with reports of self-combusting Note 7 batteries. It was an unfortunate lapse at that stage, but Samsung made things much worse by equivocating about the causes of the fires, trying to do only partial recalls, and eventually even re-releasing the Note 7 with supposedly fixed batteries that still caught fire. It was the very definition of a corporate fiasco.

Now Samsung stares down the demons of its past with the Note 7’s successor, the Galaxy Note 8, which launches in New York today. This will be the most atypical Note launch in the line’s seven-year (there was no Galaxy Note 6 as Samsung skipped a number last year to sync up with its Galaxy S product numbering) history. In past times, our expectations of the Galaxy Note series have been to see Samsung at its most ambitious and ostentatious: the very best specs available, the most eye-catching designs, and the most grand and splashy presentation possible. But this year, we all want to just see the Galaxy Note 8 survive unscathed by the calamity that dragged down its predecessor. All our hopes and expectations basically amount to: please don’t explode.