https://techcrunch.com/2019/04/18/amazon-music-echo-ads/ > Amazon today announced the launch of a free, ad-supported music service in the U.S. that will be available to anyone who wants to play free music on their Echo speaker. > Until today, Echo owners who wanted to stream music from Amazon could either pay for an annual Prime membership for access to Prime Music, or they could pay $3.99 per month to stream from Amazon Music Unlimited (or $9.99/month to stream on non-Echo devices, as well.)