https://www.cnet.com/news/asus-rog-goes-all-out-with-gaming-laptop-updates/

Asus didn't provide much in the way of pricing detail or availability for the new systems, but there were a couple of exceptions: The updated ROG Strix G Hero III and Scar III start at $999 and the new ROG Zephyrus G GA502 will start at $1,199. (International pricing isn't yet available and configurations usually vary in other regions, which will affect prices.)Those are all available as of today. The rest have mystery pricing and are slated to ship before the end of June.

This is the concept system Asus worked on with BMW Designworks Group. Asus says that a lot of what it learned during the exercise made its way into the new products. The inoperative model I saw didn't look like much. Based on the renderings provided by Asus, the lighting design and transparent window to view the internals turns it from a black-and-silver laptop with an Art Deco-ish look into a cool gaming system.