https://medium.com/@verisium/the-counterfeit-prevention-journals-nfc-in-the-fashion-world-d6575e2eeb18

“The Future is Here” has been a popular saying among tech companies for decades, and with each iteration of this statement, we often find another unexpected area of life that is enhanced by technology. The most recent of such developments comes to the fashion industry’s closest and most valuable arenas — clothing. “Smart Clothes” are the hallmark of this part of history.

Avery Dennison Corporation is one of the leading companies getting involved in the smart clothing revolution, and they have grasped the beginning of the enormous potential of this emerging marketplace: