https://www.cnet.com/news/disney-plus-likely-to-offer-a-discounted-bundle-with-hulu-and-espn-plus/ > Though a discounted bundle was an expected move for Disney, Kevin Mayer, the company's chairman of direct-to-consumer and international business, hedged the statement by saying that bundles of two or more of these services is "likely." > Disney's push into streaming is the highest-profile example of traditional Hollywood going to extreme lengths to fortify against competition from digital powerhouses like Netflix, Amazon and -- soon -- Apple. Those deep-pocketed companies have been pouring money into their own TV shows and movies. Digital upstarts have fueled TV cord-cutting and, in Netflix's case, tried to upend theatrical release norms for movies -- all threats to the future survival of companies like Disney.