https://techcrunch.com/2019/04/11/google-cloud-makes-some-strong-moves-to-differentiate-itself-from-aws-and-microsoft/

Google Cloud held its annual customer conference, Google Cloud Next, this week in San Francisco. It had a couple of purposes. For starters it could introduce customers to new CEO Thomas Kurian for the first time since his hiring at the end of last year. And secondly, and perhaps more importantly, it could demonstrate that it could offer a value proposition that is distinct from AWS and Microsoft.

Kurian’s predecessor, Diane Greene, was fond of saying that it was still early days for the cloud market, and she’s still right, but while the pie has continued to grow substantially, Google’s share of the market has stayed stubbornly in single digits. It needed to use this week’s conference as at least a springboard to showcase its strengths .