https://techcrunch.com/2019/04/11/amazon-ceo-jeff-bezos-challenges-rival-retailers-to-raise-their-minimum-wages-too/ > Amazon CEO Jeff Bezos challenged rival retailers to increase their minimum wages to $16 per hour, in his annual letter to shareholders released on Thursday. Amazon in November had raised its own minimum wage to $15 per hour, in response to the ongoing criticism around pay disparity and poor working conditions. Bezos suggested other retailers should follow Amazon’s lead, or push it to do even better. > “Today I challenge our top retail competitors (you know who you are!) to match our employee benefits and our $15 minimum wage,” Bezos wrote. “Do it! Better yet, go to $16 and throw the gauntlet back at us. It’s a kind of competition that will benefit everyone.”