https://techcrunch.com/2019/04/11/akqa-says-it-used-ai-to-invent-a-new-sport-called-speedgate/

At TechCrunch, we write about AI all the time, whether the technology is being used to write books, make films or create a better McDonald’s drive-thru. But we here’s one we haven’t heard before: Using AI to invent a new sport.

The sport in question is Speedgate, and it was developed by AKQA. Creative Director Whitney Jenkins explained that the digital agency wanted to do something “really ambitious” for Portland Design Week, and given the team’s work with Nike (and its general “love of sports or athleticism”), it made sense to ask: “What if we invented the next basketball, the next football?”