https://www.cnbc.com/2019/04/11/jeff-bezos-warns-amazon-will-have-multibillion-dollar-failures.html > Amazon CEO Jeff Bezos warned on Thursday that the company will have large, failed experiments. > "Amazon will be experimenting at the right scale for a company of our size if we occasionally have multibillion-dollar failures," Bezos said in his annual shareholder letter. "We will work hard to make them good bets, but not all good bets will ultimately pay out."