https://www.cnbc.com/2019/04/10/facebook-click-gap-google-like-approach-to-stop-fake-news-going-viral.html > Facebook on Wednesday announced a slew of new features in its ongoing fight against fake news, and one of them is taken directly from the playbook of bitter rival Google. > The social media company said it will use a new approach called Click-Gap to reduce the amount of low-quality content, such as fake news, that users see on News Feed. For this, Facebook is crawling and indexing the entire internet to identify and web sites that receive a disproportionate amount of their traffic from the social network. Then, it will lower the prominence of posts from these sites.