https://www.techdirt.com/articles/20190404/09454441939/emmys-are-still-going-after-pet-products-company-despite-all-concessions-theyve-been-given.shtml > Late last year, we brought you the story of how the National Academy of Television Arts and Sciences, the organization behind the Emmy Awards, somehow decided to oppose Emmy's Best, a pet products company named after the founder's cancer-surviving, good, good puppy. At the time, the opposition was fresh with very little back and forth between the parties, which didn't stop me from pointing out that this whole thing was plainly absurd. Television can only metaphorically be compared to a gnawing bone, after all, and it sure seems like there isn't a great deal of customer confusion to be had here. Despite that, Kevin Rizer offered to drop the application entirely, but NATAS decided that wasn't enough and has instead insisted that Emmy's Best change its name and hand over control of its website. > This has continued to the present, with Rizer offering concession after concession, without success.