https://www.cnet.com/news/all-those-game-of-thrones-season-8-food-tie-ins-turn-my-stomach/

Long before we got an official Game of Thrones season 8 trailer, we witnessed the fever dream of a Bud Light Super Bowl commercial where the Bud Light Knight dies a gruesome death at the hands of The Mountain. Don't worry, the knight got a Jon Snow-style resurrection later. 

Though The Mountain's thumbs penetrated the knight's eyeballs off camera (the Super Bowl is a family event), the sickening crunch is a reminder of why Game of Thrones food and beverage tie-ins aren't settling well with my sensitive stomach.