https://www.cnet.com/news/over-half-of-vacationers-pick-locales-based-on-insta-worthiness-study-finds/

US vacationers hold first place for editing their snapshots before uploading to social media.  Fifty-one percent of US travelers admitted to adding a few filters before publishing an album. eDreams noted a divide between the US and Britain, though. In the US, a slew of vacation photos is interpreted as travelers having fun. In the UK, the poster is seen as a show-off.

"We know that creating a picture-perfect life on social media is a growing trend, especially among millennials. With this new research, we see that US travelers are embracing this trend more than any other nation we surveyed," Robert McNamara, from eDreams, said in a release Wednesday.