https://techcrunch.com/2019/04/10/google-cloud-takes-aim-at-verticals-starting-with-new-set-of-tools-for-retailers/

Google might not be Adobe or Salesforce, but it has a particular set of skills, which fit nicely with retailer requirements and can over time help improve the customer experience, even if that means just simply making sure the website or app is running, even on peak demand. Today, at Google Cloud Next, the company showed off a package of solutions as an example its vertical strategy.

Just this morning, the company announced a new phase of its partnership with Salesforce, where it’s using its contact center AI tools and chatbot technology in combination with Salesforce data to produce a product that plays to each company’s strengths and helps improve the customer service experience.