https://arstechnica.com/gadgets/2019/04/youtube-to-develop-interactive-content-like-netflixs-bandersnatch/

YouTube is looking to expand the types of original content it produces to include choose-your-own-adventure style programs. According to a Bloomberg report, the Google-owned company will develop interactive content similar to Netflix's hit Bandersnatch under the leadership of Ben Relles. Previously the head of unscripted programming, Relles has been with YouTube for eight years but has just begun in his new role.