https://thenextweb.com/entrepreneur/2019/04/10/why-diverse-teams-make-better-business-decisions/

Probably one of the most well-known brand fails in the past few years was Pepsi’s 2017 ad featuring Kendall Jenner. Released in the midst of the Black Lives Matter and Women’s March movements, the ad features the supermodel leading a group of ambiguous protestors and ends with a Pepsi peace offering to a police officer.

After receiving widespread criticism, the company quickly pulled the ad and issued a public apology.