https://www.cnet.com/roadshow/news/mini-new-boss-bmw-group-2019/

Speaking of sparks, this transition occurs at an interesting time for the company, as it prepares to start production of its first fully battery-electric vehicle, the Cooper SE, at its factory in Oxford, England.

The brand's previous plug-in hybrid model, the Mini Cooper S E Countryman All4 wasn't a massive seller for the brand for several reasons. When we drove it, we felt that with just 12 miles of electric range possible, it was overpriced for what you got and even though the Cooper SE is expected to have ten times the range, that's still not much in a world where 200 miles is the norm.