Mercedes pulls the plug on its 'Built in the USA' Sprinter ad campaign

Mercedes pulls the plug on its 'Built in the USA' Sprinter ad campaign

5 years ago
Anonymous $syBn1NGQOq

https://www.cnet.com/roadshow/news/mercedes-benz-sprinter-truth-in-advertising-campaign/

See, Mercedes assembles plenty of vehicles in the USA. Most of its SUVs are assembled here, and a portion of the world's Sprinter vans are, too. The problem is that there are tons of brand-new Sprinters on sale here in the US that weren't assembled at Benz's factory in South Carolina but rather, in Germany. Even worse is that the Sprinters that are put together in South Carolina are done so using predominantly foreign parts.

"MBUSA is modifying the current marketing campaign to focus on the jobs and capital invested in the United States. MBUSA is proud of its investments in the United States and has addressed the concerns raised by Truth In Advertising by modifying the content of some of its marketing material," said Mercedes representatives, in a statement to Roadshow. "As always, MBUSA desires to accurately describe its products and technology to its valued customers."