https://wccftech.com/youtube-reportedly-working-on-interactive-originals/

Netflix’s Black Mirror: Bandersnatch paved the way for an entirely new genre of entertainment; the ‘choose-your-own-adventure’ genre. The concept of letting people choose their own adventure is not new and has existed in books for a long time. But, it’s an entirely different ballgame when you incorporate it into TV shows. The technology simply wasn’t there yet.  Even now, Black Mirror: Bandersnatch isn’t available for viewing on a host of devices such as Chromecasts and Apple TVs. Now, it looks like YouTube is developing choose-your-own-adventure-style shows.

According to Bloomberg, YouTube is reportedly working on a unit that will develop interactive programming and live specials. YouTube has already experimented with interactive advertisements but the equation changes when there are multiple choices involved. Netflix remembers the choices a user make throughout a story and makes adjustments accordingly.