https://www.cnet.com/roadshow/news/2020-hyundai-venue-suv-new-york-auto-show-sketches/ > In both size and price, the Venue will slot below Hyundai's still-new Kona subcompact SUV, which starts at $19,990 (plus $1,045 delivery). It will be interesting to see how aggressively Hyundai can price the Venue -- it's possible it could become one of the least-expensive new vehicles on sale, of any type.  > As it is, the Kona already squares off against some pretty affordable competition, including the slightly cheaper Nissan Kicks and Ford EcoSport, and Hyundai will need to put some daylight between the Venue and the Kona if it wants to avoid consumer confusion.