https://www.cnet.com/news/disney-plus-a-netflix-killer-actually-its-apples-headache-now/

Then last week, Disney held an unveiling for Disney Plus, and its executives came out swinging. Launch date? Nov. 12. Trailers? No problem, they brought plenty. Price? An unexpectedly low $7 a month.

The cost "generated a collective gasp in the room," analyst Michael Nathanson of MoffettNathanson said in a note Friday. "The service ... looks like a bargain compared to other entertainment options."