As long as there's fibre somewhere along the line, High Court judge reckons it's fine to flog it as 'fibre' broadband
https://www.theregister.co.uk/2019/04/15/asa_cityfibre_fibre_broadband_judicial_review/
Broadband infrastructure slinger Cityfibre has lost a judicial review against the Advertising Standards Authority after the regulator decided that the term "fibre broadband" could include connections that used a mix of fibre and copper cables.
Handing down his judgment today, Mr Justice Murray accepted that "full-fibre infrastructure is technically superior to part-fibre technology", but added that the ASA was right to say average consumers don't understand that. Thus, he ruled that it's OK to advertise connections relying on a mix of fibre and copper as "fibre broadband".
As long as there's fibre somewhere along the line, High Court judge reckons it's fine to flog it as 'fibre' broadband
Apr 15, 2019, 3:38pm UTC
https://www.theregister.co.uk/2019/04/15/asa_cityfibre_fibre_broadband_judicial_review/
> Broadband infrastructure slinger Cityfibre has lost a judicial review against the Advertising Standards Authority after the regulator decided that the term "fibre broadband" could include connections that used a mix of fibre and copper cables.
> Handing down his judgment today, Mr Justice Murray accepted that "full-fibre infrastructure is technically superior to part-fibre technology", but added that the ASA was right to say average consumers don't understand that. Thus, he ruled that it's OK to advertise connections relying on a mix of fibre and copper as "fibre broadband".