https://www.cnbc.com/2019/04/12/review-the-2019-jeep-wrangler-rubicon-shines-off-road.html

Jeep is the highlight of Fiat Chrysler's portfolio, with record sales helping to make up for the Italian-American conglomerate's slow growth in other sectors. The reason why is simple: people love Jeeps.

From the Fiat-based, compact Renegade to the 707-horsepower Grand Cherokee Hellcat, the Jeep brand offers a sense style, personality and ruggedness that fits perfectly with the current SUV-obsessed market.