https://www.cnbc.com/2019/04/16/korean-carmaker-genesis-debuts-ev-with-mint-concept-car-at-ny-auto-show.html > Since spinning off from Hyundai three years ago, the Genesis brand has been struggling to be seen as a serious contender in the U.S. luxury market with a trio of sedans aimed at more established high-line marques like Audi, BMW and Mercedes-Benz. > But the Korean carmaker is signaling a shift in direction with the concept vehicle debuting at this week's New York International Auto Show, which opens to the public Friday.