https://www.cnet.com/roadshow/news/hyundai-student-assurance-program-2019/

"We recognize that student loan debt is one of the most significant financial stress points for people, and we want to help address that issue while allowing people to take advantage of the many benefits of owning a new vehicle," said Michael DePaul, director of retail operations for Hyundai Motor America, in a statement.

The way the program works is relatively simple but has a few more steps than we'd have guessed. First, prospective buyers go to the Student Assurance website to make sure that they're eligible, and if they are, they'll receive a reward code.