https://medium.com/m-a-science/utilize-deal-crm-software-to-improve-the-m-a-process-637d3b3be762 > Over the last five years, customer relationship management software, known as CRM, has made an impressive entrance into many varying industries. CRM technology is used by organizations to manage customer relationships and interactions, with the overall goal of advancing stronger and more effective market communications. > Although CRM tools have been effective in many industries, mergers and acquisitions require very strict and specific functionality to manage costly deals and delicate stakeholder interactions. Traditional CRM platforms simply do not provide key aspects needed to close successful M&A deals efficiently and equitably.