eBay to shut down the eBay Commerce Network, its third-party ad network, on May 1
https://techcrunch.com/2019/04/02/ebay-to-shut-down-the-ebay-commerce-network-its-third-party-ad-network-on-may-1/
As eBay continues to restructure its business, it’s shuttering one of the efforts it had made to expand its commercial footprint outside its own marketplace and walled garden. The company announced today that on May 1 it will be shutting down the eBay Commerce Network — a network that it ran across some 2,000 publishers for merchants to advertise products that matched content people browse on those third-party sites — as it puts more of an emphasis on some of its other advertising efforts, namely affiliate marketing and advertising on eBay itself.
“Thank you for your partnership with eBay Commerce Network,” the company said in a statement. “We’ve been proud to see our platform evolve over the past two decades. We want to continue providing customers with the best possible selling and buying experience. As a result, we are focusing on business that complements our core marketplace and discontinuing eBay Commerce Network effective May 1st, 2019. We are committed to enhancing our advertising portfolio throughout 2019 and hope you consider exploring our advanced core advertising and affiliate marketing opportunities.”