https://www.cnbc.com/2019/04/02/whole-foods-price-cuts-are-sign-of-cutthroat-competitive-landscape.html

Whole Foods plans to slash prices on Wednesday, and that's a sign of the "cutthroat competitive landscape in food retailing," Moody's analyst Charlie O'Shea said Tuesday.

The grocer announced on Monday it will discount hundreds of items in its first major round of price cuts since November 2017, shortly after it was acquired by Amazon. Customers will save an average of 20 percent on the new reduced-price items, which will focus on produce, such as greens, tomatoes and tropical fruits, the grocer said. It is also doubling the number of exclusive deals it offers Amazon Prime members.