https://www.cnet.com/roadshow/news/audi-aime-design-study-shanghai-motor-show/

The grille is a dead giveaway that it's an Audi. But the rest of it? Not so much.

Inside, there's a retractable steering wheel with a futuristic design that's closer to an aviation yoke than a traditional steering wheel. Audi made generous use of wood in the cockpit, and it's offset with leather and other materials, in addition to a series of small screens integrated in the door panels. Looking forward, there's a single screen that seems to occupy nearly the entire width of the dashboard.