https://techcrunch.com/2019/04/02/amazon-again-slashes-whole-foods-prices-doubles-prime-member-weekly-deals/

Amazon-owned Whole Foods announced a third round of price cuts that will see the grocer discounting hundreds of items, offering an average savings of 20 percent. Produce is an area of specific focus in this wave of price cuts, with lowered prices on seasonal items including greens, tomatoes, tropical fruits, and more. In addition, Amazon will expand its Prime benefits offered to Whole Foods shoppers with a larger selection of weekly deals, the company says.

Lowering prices at Whole Foods was one of the first major changes Amazon introduced following its $13.7 billion acquisition of the grocery chain in 2017. Almost immediately, discounts were put into place ranging from 6 percent on the low-end to as much as nearly 30 percent, in some cases. Last year, Amazon also introduced 10 percent savings for Prime members shopping at Whole Foods across the U.S. – including for its delivery services, where available.