https://www.cnbc.com/2019/04/02/deutsche-bank-instagram-e-commerce-feature-a-10-billion-opportunity.html

Facebook added a feature to make its Instagram platform a more efficient place for social media users to shop and buy, which Deutsche Bank believes "can drive monetization" further for the app.

"We think a more streamlined E-Commerce experience on Instagram could add an incremental $10 [billion] of revenue in 2021, and we see 'Checkout with Instagram' as a key step towards unlocking this opportunity," Deutsche Bank analyst Lloyd Walmsley wrote in a note to investors on Monday.