https://techcrunch.com/2019/04/02/elvie-raises-42m-to-become-the-go-to-destination-for-womens-health/

Elvie, the developer of femtech hardware including a silent wearable breast pump and a smart pelvic floor exerciser, is one of the boldest startups around.

Led by co-founder and chief executive officer Tania Boler, the London-based business has successfully infiltrated the bro-y community of venture capitalists, which has historically shied away from the “unrelatable” and “niche” sector that is women’s health. Of course, that sector isn’t niche at all, the global women’s health market is expected to be worth $51.3 billion by 2025, but investors have only recently begun to accept that reality.