Bragi sells off hardware business, will focus on licenses and software

Bragi sells off hardware business, will focus on licenses and software

5 years ago
Anonymous $Dftgs0JzgE

https://techcrunch.com/2019/04/01/bragi-sells-off-hardware-business-will-focus-on-licenses-and-software/

Bragi was a promising early contender in the bluetooth earbud space. The company came to prominence in 2014 with a massively success $3.3 million Kickstarter. And to its credit, it actually brought products like the Dash and Dash Pro to market, offering a compelling “smart” alternative to other devices.

Last month, however, the German company gave up the ghost, selling off its hardware business to an unnamed party. Wareable notes that early this year that Bragi’s online store went out of stock, and while it told the press that it had plans to refresh, that day never came. Instead, an outside party has purchased its product business.