https://www.cnet.com/news/apples-origins-an-oral-history-from-inside-the-loop/ > Apple has shaped countless industries, from computing to music, and its former employees have gone on to innovate and create new tech industries around everything from enterprise software to smart thermostats. > It has reinvented itself numerous times, changing from Apple Computer to the iPhone maker. Apple now is going through another transition as smartphone sales slow. The company is making a bigger push in services, with its first TV streaming, game streaming, news subscription and credit card offerings unveiled during an event in March.