AirPower's failure won't hurt Apple. But these 3 things already are

AirPower's failure won't hurt Apple. But these 3 things already are

5 years ago
Anonymous $Dftgs0JzgE

https://www.cnet.com/news/airpowers-failure-wont-hurt-apple-but-these-3-things-already-are/

For Apple itself, the story wasn't much different: AirPower was never going to appreciably move the needle on the sales front. At a presumed price point around $150 -- Apple never confirmed what it was going to charge for it -- AirPower was going to be at the very high end of the market compared to the competition. But even if it had defied the odds and become a megahit like Apple's $159 AirPods, it still wouldn't make a dent on Apple's earnings report, where nearly three quarters of revenue comes from iPhones and services.

In short, when analysts and pundits look back years from now, no one will identify the AirPower fail as a pivot point where Apple lost its edge. But there are at least three other problems facing Apple, each of which have far more serious consequences for Apple's future. One or all of them could point to rough waters ahead if CEO Tim Cook and his team don't address them head on -- and soon.