https://techcrunch.com/2019/04/01/bringing-affiliate-marketing-and-outsourced-customer-acquisition-to-brazil-nets-escale-22-6-million/

Despite not being Brazilian and having their first exposure to the country only a few years ago, the two co-founders of Escale have managed to raise $22.6 million for their company, which provides customer acquisition services to companies in telecommunications and healthcare across Brazil.

Their secret? A knowledge of search engine optimization technologies honed through side businesses the two ran back in the United States.