https://medium.com/@b.arbaretier/apple-end-innovation-2745d8fb1ade

Baudouin ArbarétierBlockedUnblockFollowFollowingMar 31Photo by Alexandr Bormotin on UnsplashPast months have been tough for Apple. iPhone sales declined 15% from last year, and the AAPL stock value fell down 20% since October 2018. Hardware doesn’t seem to be Apple’s blockbuster product anymore.

The icing on the cake: Apple announced for the first time that the iPhone sales figures will no longer be public. It is a big deal as it is by far the firm’s most popular and most profitable product. Every year until now, new iPhones exploded the sales of the previous one, again and again.