https://www.cnet.com/news/apple-tv-plus-streaming-service-release-date-price-shows-to-expect/

Apple trotted out some of Hollywood's biggest stars and heavy hitters to sing its praises: Oprah Winfrey, Steven Spielberg, Reese Witherspoon, J.J. Abrams, Jason Momoa and a who's who of other celebs appeared on stage or packed the crowd. 

But Apple left out some of the most important details that potential subscribers need to know. The company played coy on specifics including how much the Apple TV Plus will cost, how many programs will be available at launch and whether Apple will drop all episodes in a season all at once, a la Netflix.