https://www.entrepreneur.com/article/356232

Apple today unveiled two new wearables: the Watch Series 6 and lower-cost Watch SE alongside a new Fitness+ workout service. 

The new Apple Watch models are available for pre-order today and slated to arrive on Friday. The Series 6, which features a new blood oxygen sensor and app, starts at $399 for the GPS-only model and $100 more for the GPS and cellular version. The Watch SE, which boasts design elements of the Series 6 with key health and safety features like fall detection, starts at $279 for the GPS-only model or $329 for the GPS and cellular version.