https://www.cnet.com/news/apple-iphone-8-launch-fittingly-invokes-steve-jobs-one-more-time/

Steve Jobs memorably unveiled the original iPhone more than a decade ago. So it's appropriate that the 10th anniversary edition of the iPhone be held at the theater named in his honor. 

Apple sent out the invitations for the launch of its next iPhone (or iPhones), confirming the rumored date and location of Sept. 12 at the new Apple Park campus.