https://techcrunch.com/2020/09/03/philips-hues-new-play-gradient-lightstrip-promises-a-big-upgrade-for-home-entertainment-spaces/

Smart lighting company Philips Hue has a new product in its home entertainment catalog that should make a smart TV lighting setup much easier and more powerful. The new Philips Hue Play gradient lightstrip features individually-addressable full-color LEDs, meaning each one can be tuned to a different color independent of the rest for a more immersive color-matching experience when using it in tandem with the Philips Hue Play HDMI Sync box, or the sync software for PC or Mac.

The new gradient lightstrip is custom-made in three different size settings, for 55-inch ($199.99), 65-inch ($219.99) and 75-inch ($239.99) TVs respectively. The company created them in these settings for easy mounting and installation, but you can also use them with larger or smaller sets with just a bit of tweaking. They’re available for pre-order now, and will ship on October 16 in the U.S.