https://techcrunch.com/2020/09/02/mulberry-the-warranty-service-for-direct-to-consumer-brands-approaches-10-million-arr/

In the two years since Chinedu Eleanya founded Mulberry to be the warranty service for direct-to-consumer brands, business has boomed. 

Already riding a shakeup in consumer behavior brought by the emergence of startup brands selling just about everything to just about everyone, Mulberry brought a much-needed new spin on the warranty service that retailers had depended on for years to make consumers comfortable with big ticket purchases. Now the company is on its way to $10 million in ARR for 2020, thanks in no small part to the new shift to online shopping.